Khulna University Business Review (KUBR)
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21
Jan
Factors Influencing the Purchase Decision of Fast Moving Consumer Goods in the Rural Areas of Bangladesh: Evidence from Khulna District

People who assess other people’s judgments typically take into account the other judgments of those they are assessing in order to calibrate the judgment presently being assessed.

Posted in: Number 1 & 2, Volume 11,
Tags: Factor Analysis, FMCGs, Rural Consumers,

Article Contents

  • INTRODUCTION
  • OBJECTIVES OF THE STUDY
  • REVIEW OF LITERATURE
  • METHODOLOGY OF THE STUDY
  • DATA ANALYSIS AND FINDINGS
  • RESULT AND DISCUSSION
  • CONCLUSIONS
  • RECOMMENDATIONS
  • References

Khulna University Business Review (KUBR) is a semi-annual journal published by the Business Administration Discipline of Khulna University that offers an open access platform to discuss the latest research findings and developments in the field of business.
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