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The Impact of Hard and Soft Ethnocentrism on Consumer Purchase Intentions: Moderating Role of Country-of-Origin Image
The Impact of Hard and Soft Ethnocentrism on Consumer Purchase Intentions: Moderating Role of Country-of-Origin Image Md. Rubel Hasan Bappy Lecturer, Business Administration Discipline, Khulna University, Khulna, Bangladesh Asif Sarvar Lecturer, Business Administration Discipline, Khulna University, Khulna, Bangladesh Khulna University Business Review - A Journal of Business Administration Discipline, Khulna University, BD Volume 20, Number [...]
The Impact of Hard and Soft Ethnocentrism on Consumer Purchase Intentions: Moderating Role of Country-of-Origin Image
Factors Affecting the Foreign Currency Reserves in Bangladesh: An Empirical Study Chandon Kumar Pal* Assistant Professor, Department of Finance & Banking, Jatiya Kabi Kazi Nazrul Islam University, Phone: +8801721089826, Email: [email protected] Imran Ahmed Department of Marketing, Jatiya Kabi Kazi Nazrul Islam University, Phone: +8801904463123, Email: [email protected] A. F. M Fazle Rabbi Department of Marketing, Jatiya [...]
More Than a Paycheck: How CSR Perceptions Drive Employer Appeal Among Job Seekers
More Than a Paycheck: How CSR Perceptions Drive Employer Appeal Among Job Seekers Md. Mourtuza Ahamed Associate Professor Business Administration Discipline, Khulna University Mehedi Mohammad Bokhtiar Independent Researcher Human Resource Management Discipline, Khulna University Ripon Kumar Paul Lecturer Human Resource Management Discipline, Khulna University Khulna University Business Review - A Journal of Business Administration Discipline, [...]
Professor Sk. Mahmudul Hasan
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Khulna University Business Review (KUBR) journal is owned and published by the Business Administration Discipline of Khulna University, Bangladesh. Business Review is a journal which allows for traditional as well as non-traditional and qualitative issues to be explored. The journal follows the established policy of accepting no more than 30% of the manuscripts submitted for publication. All articles contained in this volume have been double blind refereed. It is our mission to foster a supportive, mentoring effort on the part of the referees which will result in encouraging and supporting writers. We welcome different viewpoints because in those differences we improve knowledge and understanding.