Do Demographic Factors have a Variable Influence on the Increased Usage of Mobile Banking? A Study on Khulna City

Abstract

Purpose: This paper attempts to identify the variables affect on increase in usages of mobile banking and how these variables affect on them due to the variation of gender, age, education and occupation.
Design/methodology/approach: Through literature review some factors have identified and after pilot survey the factors have been finalized. Purposive sampling technique has been used and the sample size is 100. A structured questionnaire with 5 point likert scale has been used to interview the respondents. Descriptive statistics (mean) is used to analysis the data and rank order the variable based on the mean value.
Findings: The rapid increase in mobile phone users and increasing in attractiveness of mobile banking services in Bangladesh is giving opportunity to the banks to tap into the market previously untouched. People of different age, income, education, occupation etc. are using mobile bank in Bangladesh as because of Fast (instant) service, availability, easier to use, faster, and very cost-effective service than traditional banking. Fast (instant) service is considered as the most important variable irrespective to the variation of gender, age, education, occupation and income.
Research Limitations: This research is limited to the mobile banking sector in Khulna city with a sample size of 100 and only descriptive statistics are used for analyzing the data. Thus, the results may not be generalized and further comprehensive study in this regard can be conducted.
Practical implications: The policy maker of the mobile banking industry may find some insight regarding demographic variables affecting the usages of mobile banking.