About the Journal

Khulna University Business Review (KUBR) is an annual peer-reviewed academic journal published by the Business Administration Discipline of Khulna University, Bangladesh. The journal serves as a platform for the dissemination of high-quality scholarly research, theoretical advancements, and practical insights in the fields of business, management, economics, finance, accounting, marketing, human resource management, entrepreneurship, information systems, and related disciplines.

KUBR aims to promote rigorous academic inquiry and foster intellectual exchange among researchers, academics, practitioners, policymakers, and students. The journal welcomes original research articles, review papers, case studies, and conceptual contributions that address contemporary issues and emerging trends in business and management, particularly in developing and emerging economies.

By encouraging interdisciplinary perspectives and evidence-based research, Khulna University Business Review seeks to contribute to the advancement of knowledge, support informed decision-making, and strengthen the connection between academic research and business practice. The journal is committed to maintaining high standards of scholarly integrity, quality, and ethical publication practices.

Through the publication of innovative and impactful research, KUBR aspires to enhance academic discourse and contribute to the sustainable economic and social development of Bangladesh and the global business community.