1.
Bappy MRH, Sarvar A. The Impact of Hard and Soft Ethnocentrism on Consumer Purchase Intentions: Moderating Role of Country-of-OriginImage. KUBR [Internet]. 2025 July 29 [cited 2026 Aug. 2];20(1):01-2. Available from: https://kubr.ac.bd/kubr/article/view/88