BAPPY, Md. Rubel Hasan; SARVAR, Asif. The Impact of Hard and Soft Ethnocentrism on Consumer Purchase Intentions: Moderating Role of Country-of-OriginImage. Khulna University Business Review, [S. l.], v. 20, n. 1, p. 01–21, 2025. DOI: 10.35649/KUBR.2025.20.1.1. Disponível em: https://kubr.ac.bd/kubr/article/view/88. Acesso em: 2 aug. 2026.